ROCK HILL, S.C., March 21, 2017 /PRNewswire/ — Insignia Group, LLC, the industry leader for accessory sales process consulting and configurator software, announced this week the winners of its Million Dollar Challenge Coin program. Each year Insignia honors dealerships selling more than one million dollars in Vehicle Personalization (accessory sales) in their dealerships over the previous year (2016).

To qualify for Insignia’s distinction, the dealership must sell more than one million dollars in accessory parts through the dealership’s showroom sales process. These sales exclude e-commerce sales made through the dealership’s online efforts.

The company reported that the 2016 combined sales of Challenge Coin recipients was the highest of all time sold through Insignia’s system: over fourteen million dollars in items.

Seven stores received the Challenge Coin for 2016. The recipients are arranged in the order of precedence, those with the highest sales first. The 2016 recipients are:

  • Ken Garff West Valley Chrysler Jeep Dodge Ram, West Valley City, UT
  • Mountain States Toyota, Denver, CO
  • Jeff Belzer’s, Minneapolis, MN
  • Luther Brookdale Toyota, Minneapolis, MN
  • Rudy Luther Toyota Scion, Golden Valley, MN
  • Mark Miller Toyota, Salt Lake City, UT
  • Toyota of Braintree, Braintree, MA

«It is our great pleasure to present these stores with our Challenge Coin to distinguish their efforts and highlight the possibilities of Vehicle Personalization,» says David Stringer, president of Insignia. The company reports that Stringer will visit each of these stores over the next several weeks to deliver the coins. The company plans to chronicle the deliveries as it did last year on its company blog site:

About Insignia Group

Insignia Group is the innovator and industry leader of accessory sales process consulting and configurator software. Insignia drives exceptional Vehicle Personalization sales training, configurator software, continual leadership, and process improvement to the automotive industry. These core deliverables improve the customer experience, increase customer satisfaction, reduce sales staff turnover, and maximize profits. Insignia currently supports eighteen vehicle brands, and serves dealerships nationwide. Insignia’s software solution manages the fulfillment of nearly $85,000,000 in accessory sales transactions annually. For more information, visit

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SOURCE Insignia Group, LLC